Use cases
GS1 Digital Link for own-label grocery, spirits, supplements, beauty and homeware — recall readiness, provenance, anti-counterfeit and warranty capture, not just a QR code.
Retailer spec
Own-label suppliers facing a retailer 2D spec: batch and use-by in the code, a batch-recall switch, and signed events when a recalled lot is scanned.
Read the use case →Coming soon · Anti-counterfeit
Provenance at the pack, and an alert when a bottle is scanned twice or in the wrong country.
Coming soon · EU law, live now
Ingredients and nutrition by QR, with no tracking and no marketing on the page — exactly as EU Reg 2021/2117 requires.
Coming soon · Regulatory content
Claims change faster than print. Re-pointable regulatory content, batch and expiry on the record.
Coming soon · Transparency
Ingredient transparency, refill re-engagement and grey-market control — with the EU Digital Product Passport on the horizon.
Coming soon · Warranty & recall
Paper warranty cards capture almost nobody. A QR that registers the owner makes recall contact possible — and manuals re-pointable.
None of these you? If the job is menus, Wi-Fi or event tickets, we're honestly not your platform. If it's a product on a shelf with a GTIN, this is how it works.
