For small & mid-sized brands getting ready for Sunrise 2027
Generate real GS1 Digital Link QR codes on your own domain, change where they point long after printing, and see every scan. You print the pack; we run everything behind it.
Powered by xengo — the UK link and QR platform used by 4,000+ businesses.
One service, the whole stack
1 · Generate
Correct GS1 Digital Link codes — GTIN, batch, expiry, serial — validated, on your own domain, exported as prepress-grade artwork.
How generation works →2 · Resolve
We run the redirector/resolver that decides what every scan returns — re-pointable forever, programmable, with a batch-recall switch.
Meet the resolver →3 · Analyse
Per-scan analytics and a signed webhook your systems can act on — not just a click count. Recall checks, grey-market alerts, ERP updates.
See the events →What it is
A GS1 Digital Link is your product's barcode written as a web address. The GTIN is carried in the URL, so the same code does two jobs at once: a checkout reads the identity underneath, and a phone opens the page you control.
New to this? Start with GS1 Digital Link, without the jargon or the straight answer on what Sunrise 2027 actually means.
For brands
Recall-ready codes for grocery suppliers, provenance for drinks, e-labels for wine, warranty capture for homeware — built for the brands retail is asking to go 2D.
Find your use case →For printers & agencies
Print once, your client re-points later. Per-SKU codes at volume via API, scan analytics you can resell, all under your own brand.
Become a print partner →Conformant by design
Correct syntax, GTIN and company-prefix validation, proper 302 redirects, linkset responses and content negotiation on the Resolver tier — the standard, implemented, not implied. Same code, same pack: start with a redirect, step up to the full resolver, and nothing on the shelf has to change.
Why brands pick xengoroute
See the honest comparison — including who's cheaper than us — on the comparison page.
Self-serve, print-ready in minutes, re-pointable forever. 14-day trial, no card.
