For printers & label converters
For commercial printers, label converters and packaging printers: give your brand clients a re-pointable GS1 Digital Link — print once, they re-point later — with per-SKU codes at volume via API and scan analytics you can resell, under your own brand.
The offer, plainly
Tesco's own advice to suppliers moving to GS1 QR is to "talk to your packaging and print suppliers and agree the print process." That conversation is heading to your inbox. xengoroute is the routing layer you can sell when it arrives:
Print once
The code you print carries a Digital Link on the brand's domain. The destination changes whenever they like — no reprint, which makes your one print job worth more, not less.
Per-SKU at volume
Generate per-SKU (or per-batch) codes at run volume via CSV or the API — from the same ERP data feed that drives your variable-data work.
Resellable analytics
Scan analytics and alerts you can offer clients as your own managed service — white-labelled under your name, on our org and partner layer.
The question every job starts with
A QR carrying a correct GS1 Digital Link URI on the brand's domain, dual-marked alongside the existing 1D barcode during the transition:
Why this is your revenue line
Every brand client you carry through the 2D transition is a recurring relationship: the codes are printed once, but the routing, analytics and recall readiness behind them renew every month — under your brand if you want it that way. You bring the client trust and the press; we bring the resolver, the events engine and the artwork pipeline.
Background reading for client conversations: what Sunrise 2027 actually means — the honest version, without the "barcodes are banned" scare copy.
Partner terms, white-label options and the API walkthrough — one conversation.
